Chapter 1: Introduction to Salesforce 1.1 What is Salesforce? Salesforce is the world’s leading Customer Relationship Management (CRM) platform. It helps businesses manage relationships with customers, streamline processes, and improve profitability. Salesforce provides tools for sales, customer service, marketing, and commerce all under a cloud-based platform. Founded in 1999 by Marc Benioff, Salesforce revolutionized business software by delivering it over the internet rather than installing it on individual computers — this approach became known as Software as a Service (SaaS). 1.2 Why Salesforce? Some key reasons Salesforce has become so popular: Cloud-based: Access it from anywhere with an internet connection. Scalable: Suitable for businesses of all sizes. Customizable: Tailor the system to fit business needs. Automation: Automate repetitive tasks like sending emails or setting reminders. Integration: Connects easily with other applications l...
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